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Terms & Conditions

The terms governing your use of the Loopley app and services.

Last updated: 25 June 2026

Agreement to Our Legal Terms

We are Loopley Ltd ("we", "us", or "our"), a company based in London, England, United Kingdom.

We operate the mobile application Loopley (the "App"), as well as any other related products and services that refer or link to these legal terms (collectively, the "Services").

Loopley is a digital loyalty platform that lets customers collect and use loyalty cards from multiple businesses in one app. Customers hold a single account containing a separate loyalty card for each business they join, earning points on visits and redeeming rewards via a QR code scanned by the business. Businesses use Loopley to create and run points-based loyalty programs, manage members, and add scan-only staff accounts — with no hardware required.

You can contact us at hello@loopley.co.uk.

These Terms and Conditions constitute a legally binding agreement made between you ("you") and Loopley Ltd, concerning your access to and use of the Services. By creating an account or using the Services, you agree that you have read, understood, and agree to be bound by these Terms and Conditions. If you do not agree, you must not use the Services.

We may update these Terms from time to time (see "Changes to These Terms" below). You must be at least 18 years old to use the Services.

1. Our Services

Loopley provides a digital loyalty platform. Customers collect and use loyalty cards from participating businesses, and businesses create and run points-based loyalty programs and may add up to three scan-only staff accounts.

The Services are intended for users who are at least 18 years of age. By using the Services, you confirm you are at least 18.

The information provided when using the Services is not intended for distribution to or use in any jurisdiction where such use would be contrary to law or would subject us to any registration requirement. You are responsible for compliance with local laws if you access the Services from outside the United Kingdom.

2. User Accounts and Registration

To use certain features, you must register for an account. You agree to:

  • Provide true, accurate, and complete information.
  • Keep your login details secure and confidential.
  • Accept responsibility for all activity under your account.
  • Promptly update your information if it changes.

Customer accounts require a name and email address. Business accounts require business details and a valid payment method to begin a subscription or trial. Staff accounts are created by a business owner for scan-only access; staff can only use the scanner and cannot access business management features.

We reserve the right to suspend or terminate accounts that contain false information, breach these Terms, or are used improperly.

3. How Loyalty Works

Points are added, and rewards redeemed, when a business owner or their staff scans a customer's loyalty QR code.

To prevent abuse, a customer can earn points a limited number of times per business per day.

When a reward is redeemed, the customer's points balance for that business resets, and the transaction is recorded.

A business may change its reward rules at any time. Existing customers' point balances are never reduced by a rule change, although the target or reward may change going forward.

Loyalty points have no cash value, are not transferable, cannot be exchanged for money, and are valid only at the business that issued them.

Each business is solely responsible for the loyalty program it creates and the rewards it offers and honours. Loopley provides the technology only and is not a party to the loyalty offer between a business and its customers.

4. Business Subscriptions, Trials, and Billing

Free trial. Business accounts may begin with a free trial period of 30 days, which requires entering a valid payment method at sign-up.

Automatic renewal. Unless cancelled before the trial ends, the subscription begins automatically and your payment method is charged. Subscriptions renew automatically — monthly or annually, depending on the plan you choose — until cancelled. We will remind you before your trial ends.

Payments. Payments are processed by Stripe. By subscribing, you also agree to Stripe's applicable terms. All amounts are in British Pounds (GBP) unless stated otherwise.

Cancellation. You can cancel your subscription at any time in the business settings of the App, or by contacting us at hello@loopley.co.uk. On cancellation, or if a payment fails:

  • Your business becomes inactive on Loopley.
  • Your loyalty cards stop earning and redeeming points, and your business is removed from the "Discover" area.
  • Existing customer point balances are preserved in case you reactivate.

Refunds. Subscription fees are non-refundable, except where required by law. Because you receive a free trial and a reminder before being charged, and can cancel at any time to stop future billing, you have the opportunity to avoid charges you do not wish to incur.

5. Acceptable Use — Prohibited Activities

You may use the Services only for their intended purpose. You agree NOT to:

  • Manipulate, falsify, or fraudulently generate loyalty points, visits, or reward redemptions, or attempt to redeem rewards not legitimately earned.
  • Attempt to access, scan, or interact with loyalty cards, accounts, or data belonging to other users or businesses without authorisation.
  • Sell, transfer, or share your account or profile with anyone else.
  • Use the Services in any unlawful, fraudulent, or harmful way.
  • Attempt to disrupt, reverse-engineer, hack, or otherwise compromise the security or integrity of the Services.
  • Upload content that is unlawful, infringing, offensive, or that you do not have the right to upload.

We may investigate and take appropriate action, including suspending or terminating accounts, against anyone who breaches these rules.

6. User-Uploaded Content

The Services allow customers to optionally upload a profile photo. You are responsible for any content you upload and confirm you have the right to use it. You grant us a limited licence to store and display that content solely to operate the Services (for example, showing your profile photo in your account and to businesses you have joined).

You can change or remove your profile photo at any time in your settings. We may remove any content that violates these Terms or that we reasonably consider inappropriate.

7. Intellectual Property

The Services, including their design, features, text, graphics, and software (but excluding content you upload and businesses' own brand materials), are owned by or licensed to Loopley Ltd and are protected by intellectual property laws. You may not copy, modify, distribute, or create derivative works from the Services without our permission.

8. Third-Party Links and Services

The Services may link to or rely on third-party services that we do not own or control (for example, a maps app for directions, or Stripe's payment pages). We are not responsible for the content, accuracy, or practices of those third parties, and your use of them is at your own risk and subject to their terms.

9. Privacy

Your use of the Services is also governed by our Privacy Policy, which explains how we handle your personal information. By using the Services, you agree to the practices described there. For loyalty activity at a specific business, that business is the data controller and Loopley is the processor; for your core account, Loopley is the controller.

10. Copyright Infringement

We respect intellectual property rights. If you believe that content on the Services infringes your copyright, please contact us at hello@loopley.co.uk with details of the alleged infringement, and we will review and take appropriate action, including removing infringing content where appropriate.

11. Service Availability and Changes

We aim to keep the Services running but do not guarantee they will always be available, uninterrupted, or error-free. We may modify, suspend, update, or discontinue features at any time. We are not liable for any unavailability of the Services.

12. Termination

You may stop using the Services and delete your account at any time. We may suspend or terminate your access if you breach these Terms or where required by law. On termination, the provisions of these Terms that by their nature should survive (such as those on liability, intellectual property, and dispute resolution) will continue to apply.

13. Disclaimer

The Services are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, regarding the Services, including any warranties of accuracy, reliability, or fitness for a particular purpose. We do not warrant that the Services will meet your requirements or be uninterrupted or error-free.

14. Limitation of Liability

To the fullest extent permitted by law, Loopley Ltd will not be liable for any indirect, incidental, consequential, or special losses, lost profits, or loss of data arising from your use of the Services.

This includes (without limitation) losses arising from a business's loyalty offers, a business failing to honour a reward, or events outside our reasonable control.

Our total liability to you for any claim arising out of or relating to these Terms or the Services is limited to the amount you paid us (if any) in the six (6) months before the event giving rise to the claim.

Nothing in these Terms excludes or limits our liability for anything that cannot legally be excluded or limited (such as liability for death or personal injury caused by our negligence, or for fraud).

15. Dispute Resolution

Informal resolution. If a dispute arises between you and us, you agree to first try to resolve it informally by contacting us at hello@loopley.co.uk. Both parties agree to engage in good-faith informal negotiations for at least 30 days before starting any formal proceedings.

Arbitration. If the dispute is not resolved informally, it will be resolved through binding arbitration conducted in the United Kingdom, rather than in court, except that either party may seek relief in court for matters relating to intellectual property or where permitted by law. This does not remove any rights you have under mandatory consumer or other applicable law.

16. Governing Law

These Terms are governed by and interpreted in accordance with the laws of England and Wales, and the courts of England and Wales have jurisdiction, without regard to conflict-of-law principles.

17. Changes to These Terms

We may update these Terms from time to time. The updated version will be shown by a revised "Last updated" date. For significant changes, we will inform you (for example, in the App) at least 30 days before they take effect, except for changes relating to security, bug fixes, or legal requirements, which may take effect immediately. Your continued use of the Services after changes take effect means you accept the updated Terms.

18. Contact Us

For any questions about these Terms, contact us at:

Loopley Ltd — London, England, United Kingdom Email: hello@loopley.co.uk